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Marketing for Real Estate Agents
for Real Estate Agents
|How to Get Real
Real Estate Leads
comes to getting leads for your real estate business there is one
thought I would like to get through to you. "How you think
about yourself determines what you do and what you do affects how
others respond to you." If you want different results from your marketing
(i.e. you want to get more leads and get them faster) then something
has to change. If you will think about yourself differently you
will act differently and others will respond to you differently.
How should you think differently when it comes to managing your real
Well, first you need to recognize this truth.
You are not a Real Estate Agent or a Real Estate Broker or a Branch
Manager or a Company Owner, at least, not primarily. First and
foremost you must be a Marketer.
No agent gets paid more for knowing the nine type of liens that can
encumber a property or being able to recite the theories of mortgage
law. You don't get paid more for having better organized files or
calculating seller proceeds down to the penny.
all these things are important , however, the fact of the matter is
this. You get paid more for one and one thing only. Selling
more real estate and too sell more you need more leads.
The old book title "Nothing Happens Till Somebody Sells Something"
says it all. This is the reason most real estate agents fail.
They don't realize that their job is not really the service they
provide. Their real job is to market or set up the marketing for
the service they provide along with all the other functions of the
They wander along thinking that if they just provide really great
service or know all the little ins and outs of specific transactions
they will be successful. They think that some magic force will
somehow bring prospects into their front doors by osmosis.
Even though knowing the business and providing great service is
extremely important there is a real problem with that thinking.
How can you do a great job when you have nobody to do it for?
Everything starts with marketing and marketing starts with lead
if you are the company owner or the office manager, you already have
a sense for this. You realize that there are different positions
that have to be filled and different hats that have to be worn.
But what if you are just an agent or a one-person company?
Sorry, the rules of business don't change for you just because you
are working on your own. There are still all the roles to be filled
in your business as there are in any other business.
That's the problem with most real estate agents. They don't
act like businesses. They act like sales people. And get paid like
most sales people too, rather than like a business.
So, the first step in getting more real estate leads is to change
your mind set. Start thinking of yourself as a marketer first, and
start thinking like a marketer. If your marketing education hasn't
already started, it must begin now and continue throughout your