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Free Real Estate
Leads
Free Real Estate Leads
The first strategy to focus on to get free real estate leads is, of
course, referrals. If you just started in the business and you
don't have any past customers, keep reading anyway, because the key
to getting lead referrals from your clients is training them from
the very beginning.
When is the best time to start asking for referrals?
Those who have spent many years developing this form of business say
that the best time is "immediately after you make the initial
sell". In our case right when they sign an agreement. This may go
against your natural tendencies. Some may say I need to wait and
show them how good a job I do through the whole process.
But reality is that clients normally feel the best about you and
your service right after making the initial decision to go with
you. That is the time to make your first request. I say
"first"
because you should constantly be asking for referrals, at least in a
subtle way.
How you ask for the referral is important to your success in
actually getting a positive response. Don't just say "Do you
know anyone that needs an agent?"
Jog their memory and let them know that they are safe in giving you
the information.
You could ask something like this:
"You know I love helping people get what they want just like I'm
helping you to get into the home of your dreams (or) invest in your
first home (or) sell quickly for top dollar (or) etc.
"Who do you know that is in this same situation?
"What friends or family members may be looking to make a change or
improve their situation?
"Who do you know at work or church or school that would benefit from
this kind of service?"
By triggering your client's mind to isolate a certain segment of
their personal network of friends and acquaintances you greatly
increase their ability to remember who might be in need of your
services and you increase your chances of getting good quality
leads.
You could even offer a small reward. (Make sure, of course, to keep
within the guidelines of government, and company regulations.)
Such as offering to give your client a discount on their fee or a
credit towards their closing costs if they will contact their
friends and let them know about the benefits you offer. You could
even give them coupons to give to their friends as a gift.
These coupons could offer a discount, free appraisal, or an extra
service.
Just try to make it as easy and comfortable as possible for your
client to let their friends know about you. It is much more
powerful coming directly from their mouth rather than you having to
make the first contact cold.
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